COWBOYS AND FAIRIES

We are so excited to be stepping into the world of Vintage... but to make it even better... Vintage KIDS!

For our very first drop, we wanted to bring our vision for Gummi to life — a place where old stories meet new beginnings. In a world that moves too fast, we’re pressing pause. We're leaning into the beauty of sustainable fashion, the joy of slow living, and the magic of kids simply being kids.

So where better to begin than with the nostalgic freedom of childhood?

Inspired by cowboys, farriers, and the wild adventures of the backyard, our first shoot captures the wonder of simpler times. Think mud pies, rope swings, pretend horseshoes, and endless imagination — those blissful days filled with laughter, scraped knees, and dirty hands.

Each piece in this collection carries the spirit of play and the charm of the past. These clothes have already lived one story — now they’re ready for your little ones to make their own.

Welcome to Gummi. Let the new stories begin.